Ferrari World


Ferrari World Abu Dhabi was going through a brand refresh to attract more visitors to their theme park. The main issue for potential park-goers is that they didn’t know what Ferrari World had to offer other than the fastest roller coaster in the world, Formula Rosa.


Design a website that allowed potential park-goers to easily discover all the attractions available at the theme park. The new design focused on bundling attractions into experiences for all types of people. In addition to adding filters based on height and party type.

Collaborators:   Gary Hoff     Robyn Waldron-Cooper     Chris Georgiou     Conor Gaffney