Phorus

Problem

Phorus is a multi-room wireless speaker brand. DTS purchased the company and the team began to focus more on their tech than the speakers. The Phorus brand lacked a good story to define itself in a crowded wireless speaker market.

Solution

Fly to California to meet with DTS and Phorus to help define their brand. Myself, a designer, and copywriter then delivered a brand strategy and design direction to position Phorus as the gateway to wireless audio for consumers.

Collaborators:   Stuart Amos     Chris Georiou     Karen Munis