Yas Island

Problem

Yas Island is a premier destination in Abu Dhabi, UAE. It houses the World’s fastest theme parks, my personal favorite water park, and countless other activities. The problem was that the international visitor only came for the parks, and not the other activities.

Solution

Similar to the theme parks, Yas Island had a branding and discover problem. People who came to visit didn’t know about all the activities on Island. The solution we came up with was to deliver a website that allowed you to create your own island experience.

Collaborators:   Gary Hoff     Stuart Amos     Iain Duff     Oliver Flippence